Webinar: «La Necesidad, el primer motivador de acción»

Estamos en un momento extraordinario, ninguno de nosotros podría haberse imaginado que tendríamos que quedarnos en casa durante más de 1 mes porque un virus altamente contagioso nos impediría salir. Esta situación nos ha movilizado y tenemos claro que no podemos quedarnos quietos porque el mundo, el tiempo… no se para… y sólo aquellos capaces de aprovechar este tiempo, este «parón» saldrán beneficiados en cuanto podamos reiniciar nuestra andadura en el mundo.

Formarnos está al alcance de nuestra mano, hoy más que nunca.

Esta es la razón, por la que he decidido trabajar en una serie de webinars gratuitos desde TraiCo Projects, una empresa desde la que trabajo con líderes y organizaciones a conseguir el cambio potenciando la innovación, el liderazgo y el trabajo en equipo.

No te pierdas esta serie de webinars y si, aún estás a tiempo, no te pierdas el de hoy a las 18:00h CEST: «La Necesidad, el primer motivador de acción«.



Puedes mirar todos los webinars que hemos hecho a lo largo de este último mes desde el apartado «Conferencias y Eventos«, de la web de Traico Projects. También podrás acceder al calendario de webinars futuros. Y, desde el canal de youtube, podrás acceder a los vídeos directamente.

¡Espero que te gusten!

Top 5 Benefits of to Play in the Workplace


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Every day we are strongly focused on work and family and we have little time to enjoy other things. At some point, when passing from child to adult, people stop playing, some because «it is a children’s thing», others because of vagrancy, some because of loss some skills (almost always because of lack of training), but mostly we stop playing because a change of habits, we change the games by the television or any mobile device. But being an adult does not mean that we have to stop playing, just like children, we can learn a lot by playing and a lot of games uses the same rules as a business world.

Why do adults also need to play?

Playing is not only essential for children, it is an important way to relax, learn and motivate also for adults. By playing we enhance our imagination, creativity, problem-solving ability and feel good about ourselves.
By playing we forget the problems and we are focussing on the experience of the game, that we are ‘living’ at the moment, not in our goals, what we are ‘playing in the present moment’,  we call this Playfulness (being conscious in the moment Present through the game). When you are in Playfulness you need nothing more to do than to continue playing with the others, and with yourself, in order to be well and and learn.
For this reason, posing challenges of our day to day at work as if they were a game allows us to have another vision of the problems, a more playful vision and therefore more attractive from the point of view to follow to the end and find the solution of the game.

The Benefits of Playfulness in Adults

Playing is crucial in all ages. Playing can make you happier, reduce stress, learn more and faster and connect with others in an active way. By playing you do things with more desire and this increases productivity and efficiency. Introducing «game» elements in the day to day business is beneficial for people and for results, and the results are superior when more than one person participates in the game.
The most important benefits of introducing the game into the day-to-day business are:

Reduces stress:
Playing and having fun triggers release endorphin, the hormone of well-being. Feeling good about working is essential to reduce stress.
Improves brain functions:
Carry out fun brain-challenging activities such as playing chess or solving puzzles, improving brain function, making it more agile, faster and focusing on the solution. Daily challenges on the job, as a game, makes it more attractive.
Stimulate the mind and encourage creativity:
Young children learn better when they are playing, and that principle also applies to adults. We learn a new task better when it’s fun and we’re relaxed. To pose problems as a game stimulates the imagination, facilitating the adaptation to new situations (role play) and to solve problems (games of riddles and Escape Room).
Improve interpersonal relationships and connection with others:
Sharing games fosters empathy, compassion, confidence and allow us to known better to others. The game can help us relax in stressful situations, it’s a icebreaker with strangers, make new friends and establish a new business relationship.
It keeps you energetic and with positive thinking:
In the words of George Bernard Shaw, «We do not stop playing because we get older, we get older because we stop playing.» Playing makes us more resilient in all aspects, both personal and professional. The challenges that we have to face in the game are a mirror of our day to day.
More and more companies are assuming that «play» in the company facilitates the learning and acquisition of skills and abilities that previously needed a long time to be integrated into people. This is why more and more events dedicated to playfulness, such as # play14 are so well received. In this event, professionals from different countries, we share practices and dynamics that strengthen, improve and teach the skills and abilities that are necessary to compete successfully in our day to day.

The Art of Persuade in Sales!!

The persuasion is the magic ingredient that will do that you obtain everything what you proposes in the point of sale, and, at the same time, it will help you to obtain one relate lasting with his clients.

The persuasion and the influence have changed very much in last twenty years, your consumer, your potential clients and your regular customers have changed. They are better educated and more sceptics than ever. If you use only the technologies and tactics of sales that you learned twenty years ago, you will lose sales.

The following tactics of Persuasion will help you:

1-Do that the client compromises himself with his needs:

If the client ask you about a product or a service, do not talk to him about the prices or about the different types, investigate why he or her needs the product or service, and once the client has indicated his needs, its the moment to offer him a solution, for which initially he was asking or not, centred on his needs.

2-Create a link with the client.

When we create a link or connection with the client, the client feels more comfortable with us and a confidence halo is generated: How to create this link? We base on the tactic of the Similarity, which is based that we like the persons who look like us. How to obtain it?, To look like the client, first we have to quarrel since it is he, his tastes, his opinions, etc.. Do not forget, the people buy things the people that he likes.


The smile is contagious, it is very difficult not to listen to anybody who goes to us with a smile, of relaxed form.

4-Report of all the people is satisfied of your product or service.

95 % of the people does what makes the majority, so reporting of what makes the majority, the 95 % it will want to do as them.

5-Make the client a protagonist.

At the moment of putting examples, the examples must be familiar, nearby, that could identify with them, well be in type of work, style, way of life, habits or hoobies.

6-To use the suitable words.

We convince the others depending on the words that we use. Use simple words, not use slang.

Sixteen words to catch the attention of the client:

Benefit, Free, Guaranteed, Money, Now, Proved, Save, Easily, Enterteining, Health, Newly, Proven, Insurance, You, Indispensably, All.

7-Do that your customer  «sees» what explains to him.

In Spanish said “An image is better than thousand words”, but sometimes we need to use the words to create an image.

8-Add extra value and confirm it.

If you offer to the customer only an alternative, the people will buy it or not, if on the contrary, you plans well the sale and offers three alternatives, well differentiated and with three different prices and of successive form, the client will tend to see them even more different than really they are, and the possibilities that you sells the two that contribute major added value it is higher that the most economic to sell.

9-Reduce the price to the ridiculous one and create perspective.

Reduce the value of the product to the real daily investment that is going to suppose for him, let’s see an example, » if for one glasses with progressive crystal the client must pay 800 €, if the glasses are going to last 3 years, the real value of the investment is of 0,73 € a day «, hereby we have changed the perspective to see the factor I boast to the client.

10-Use questions that force affirmative answers.

You should prepare questions that receive a positive answer, p.e. finishes the phrases with isn’t it?.

11-Values the contributions of your clients.

Value his contributions, praise his comments, admit his comments, etc … Once the client has perceived that you have listened to him it will be readier to listen to you and to accept his points of view.

12-Concentrate the message in the emotions.


The preparation is the most important thing in persuasion. Prepare that you will say, structure your message of persuasive form, and you will see as the success  going to flow of surprising form.